If you haven’t already seen the many articles from Entrepreneur, WSJ, and EnGadget, LinkedIn Stories is now being rolled out. For users, of Instagram, Facebook, Snapchat, or any other modern social media platform, you know what we’re talking about here.
In case you missed the news –
- LinkedIn Stories are only available on the LinkedIn app.
- Stories remain available to view for 24 hours.
- Once posted, stories can be shared via private message.
- The maximum length for video stories is 20 seconds.
- Posters can view which accounts have watched their stories.
- Users can control what personal information appears in the ‘viewer list’ when they view a story.
Does this represent a wider change in business?
I’ve seen plenty of comments from people claiming that LinkedIn Stories as a feature are ‘unprofessional’ and doesn’t make sense with LinkedIn’s objectives. This couldn’t be further from the truth. LinkedIn’s own press release covers this well. In the modern age, our professional lives are made up of so much more than a resume.
The huge growth in the use of the LinkedIn feed has shown that people want to share their thoughts and develop authority within their field. LinkedIn, like every other social media platform, is beginning to go through an authenticity crisis. As more and more people turn to LinkedIn as a social media platform, a spike in users trying to monetize their LinkedIn influence is present.
You would expect that our careers or businesses would be the ‘monetization strategy’ of organic LinkedIn content, but nevertheless our feeds are still filled with sales pitches and free webinars.
The stories feature is likely designed to increase the authenticity of our communications and bring us closer to each other.
Ideas for Using LinkedIn Stories
If you want to make the most of this feature while it’s new but don’t have any ideas, let me help you –
- Give an inside look into your everyday life — connect with your audience and give them a glimmer of behind the scenes in your industry.
- Convert text posts into stories — Similar to Google’s stories feature, why not try turning your blog post into a series of stories that captivate your audience and guide them through your thoughts.
- Short form video — if you’ve been putting off growing your business through video because of a lack of time, no script, or no editing knowledge, this is your chance.
- Q&As — Take questions from your comments and answer them with a short 20 second story. Don’t have an audience? Create questions you think people want to know and answer them!
If you have your own suggestions of how to use LinkedIn Stories, or have questions on how to take advantage of them, leave a comment and I’ll send you a response. While you’re here, why not reach out today and see how Precision Solutions can help you grow your business with LinkedIn.~ Elliot